Oct 31

Commercials and Kahoot on Brand Mascots/Advertising Icons

Happy Halloween

First, Finish the assignment from yesterday.  

Next, answer the following questions.

1. Companies are using pre-made costumes to advertise their ICONS.  Find five examples of this on-line.  (Copy the pictures or describe them)

2.  How do companies attempt to capitalize (benefit from) on Halloween and other holiday.  (at least 5 ways)

Mon Oct 30

Read and discuss types of advertising.

Next, you are to create an ad (with a partner if you wish).  It can be a static (picture ad) on the computer or on paper.  With the ad, include a brief description of the following about the ad:

Reach:
Frequency:
Selectivity:
Durability:
Lead-Time:
Mechanical Requirements:
Clutter:
Costs:

Due Wednesday

Oct 27

Commercials

Notes on Target marketing

Check Stocks

Questions.

1. Give THREE examples of  two companies that are in Direct Competition. 

2 Give THREE examples of  two companies that are in Indirect Competition.

I am away at an Economics Seminar today but will be back tomorrow.

First complete this assignment (the one we haven't had time for this week)
Read pages 236-238

Come up with three examples for each of the non-traditional product life cycles:

Fad,

Niche,

Seasonal

Next, 

Assignment:

Read pages 255-256

1. Explain what elements are necessary to create an advertisment?  Be detailed.

2.  You are to create a slogan or jingle for a company.   It can be a made up company or a real one.  The slogan or jingle must be original.  We will have a competition to see who comes up with the best one.  (you can do this one with a partner if you wish)

Quiz on Production and Marketing

Kahoot and talk on Slogans, Logos, Jingles.

Oct 24

Watch and talk about commercials

Notes on Product life cycles.

Mon Oct 22

Notes and Presentation introducing Marketing.

Watch Commercials

Assignment:

You are to find 1-2  different commercials or ads.  Include a link to the ads.  With the ads, say who SPECIFICALLY (age, gender, income, region, etc) the Target Market is.  Also include the possible strategies used in the ad.

Please email them to me.

REVIEW BINGO!!!!