Oct 31

Commercials and Kahoot on Brand Mascots/Advertising Icons

Happy Halloween

First, Finish the assignment from yesterday.  

Next, answer the following questions.

1. Companies are using pre-made costumes to advertise their ICONS.  Find five examples of this on-line.  (Copy the pictures or describe them)

2.  How do companies attempt to capitalize (benefit from) on Halloween and other holiday.  (at least 5 ways)

Mon Oct 30

Read and discuss types of advertising.

Next, you are to create an ad (with a partner if you wish).  It can be a static (picture ad) on the computer or on paper.  With the ad, include a brief description of the following about the ad:

Reach:
Frequency:
Selectivity:
Durability:
Lead-Time:
Mechanical Requirements:
Clutter:
Costs:

Due Wednesday

Oct 27

Commercials

Notes on Target marketing

Check Stocks

Questions.

1. Give THREE examples of  two companies that are in Direct Competition. 

2 Give THREE examples of  two companies that are in Indirect Competition.

I am away at an Economics Seminar today but will be back tomorrow.

First complete this assignment (the one we haven't had time for this week)
Read pages 236-238

Come up with three examples for each of the non-traditional product life cycles:

Fad,

Niche,

Seasonal

Next, 

Assignment:

Read pages 255-256

1. Explain what elements are necessary to create an advertisment?  Be detailed.

2.  You are to create a slogan or jingle for a company.   It can be a made up company or a real one.  The slogan or jingle must be original.  We will have a competition to see who comes up with the best one.  (you can do this one with a partner if you wish)

Quiz on Production and Marketing

Kahoot and talk on Slogans, Logos, Jingles.

Oct 24

Watch and talk about commercials

Notes on Product life cycles.

Mon Oct 22

Notes and Presentation introducing Marketing.

Watch Commercials

Assignment:

You are to find 1-2  different commercials or ads.  Include a link to the ads.  With the ads, say who SPECIFICALLY (age, gender, income, region, etc) the Target Market is.  Also include the possible strategies used in the ad.

Please email them to me.

REVIEW BINGO!!!!

Oct 19

Time to hand in ALL MISSING ASSIGNMENTS

Test next Tuesday

Invention
Innovation
(How inventions/innovations can have both positive and negative impacts)

An example for each of the following.
Changing how the product is used
Changing the package
Changing the Marketing Strategy
Changing the Distribution Process
Changing the Design
Changing the Manufacturing Process

Human Resourses
Skilled Labour
Unskilled Labour
employee turnover

Salary
Salary plus Commission
Hourly wages
Commission
Incentive Bonus
Performance Pay
Fee for Service
Stock Options

How to deal with Customer Complaints?
LEARN
Listen,
Empathize
Apologize
React
Now

Leader vs Manager
Democratic leader
Autocratic
Laissez faire

Raw Material
Processing
Grading
Quality Control
Labour
Capital.

Economies of Scale
Dis-economies of Scale

Natural Resources
Raw Materials
Labour
Capital
Information
Management
Purchasing
Processing
Quality Control

Production Cost 
Landed Cost

Dragons Den,

The dark side of inventions.

Often inventions have a profound impact on society.  Some impacts have a net benefit but some may actually harm society. 

Here are some examples:
Nuclear power,
TV
the Internet
the Steam Engine
the Automobile
Handguns
Plastic

Questions

1. Name 2 other inventions that have a 'dark side' and explain why you made each of your choices.

Please read the following LINK for the next question.

2. Since certain waste can be dangerous for thousands or millions of years, how are they proposing to warn future generations of the dangers? Is this a good idea?

3. Can you think of an invention that has changed the world for the better without having any (or very few) negative impacts.

Dragons Den

Joining the Ideas of Management and Production: Invention and Innovation. Discussion 


Read pages 345-356.

(Can be done in partners)  For the "Impact of Innovation" pages 350-356, for each subtitle, find 1-2 examples of how a product has been 'Innovated'.

Changing how the product is used
Changing the package
Changing the Marketing Strategy
Changing the Distribution Process
Changing the Design
Changing the Manufacturing Process

Assignment:  You are to look for a new product that was just out or will be out soon and answer the following questions:

1. Is it an innovation or invention (explain your answer)
2. Who is/are the target market(s)
3. Will this product be successful?  Explain your answer. 

Today we are going to play a game.

Remember Supply and Demand? How about Research and Development?  Free market economy and competition. 

This is FOR MARKS here is the breakdown,

Short game with Performance Index Score of 60+ = 3/5  90+ = 4/5  100+  = 5/5
Medium with PIS  of 50+ = 3/5 80+ = 4/5  100+ = 5/5

If you try 2 games but still score low you will get 3/5 

LINK

You will need to create an account for the Public game.  

Tomorrow we will 'test' your handshake.  

Introduction to Human Resourses

Discuss Bucketlist and keeping good emplyees

Terms for today:

Human Resourses
Skilled Labour
Unskilled Labour
employee turnover

ASSIGNMENT: For completion:  Define the terms on Compensation Types (pages 188-191)



Check stocks.

Dragons Den



Customer Complaints and how to deal with them.

LEARN
Listen,
Empathize
Apologize
React
Now



Business letter format

Assignment.  Business letter response to a complaint. 

Here is a LINK to help you with your format.

Talk on Sears, a failure of Management to adapt to a changing market.

Discuss this LINK as a class.

Next,

Using this LINK, answer the following questions.

1. In your own words, briefly summarize the 3 reasons (there are more) that Sears Failed as a company that are explained here.

Questions from yesterdays notes and video.

1.  What management style is best? or is a combination best? explain with examples

2.  Read pages 220-221.  Explain some advantages and disadvantages of using teams. 

3. Give an example when it would be advantageous to have teams in a job/company. 

Oct 10

Dragons Den

Today we are going to move on from Production to Management (functions of business)

Notes on Management/Leadership.  

Video "How Bad is your Boss"

Today we will continue with production

Discuss and know these terms.

Raw Material
Processing
Grading
Quality Control
Labour
Capital.

Assignment.

Pick 2 products.  On YouTube, look up How they are made.  Can also search for How its Made and pick 2 products from the list.  After watching the video (most are about 5 min), answer the following

1. What 'raw materials' are used?
2. How are they processed?
3. Is there any grading?
4. What quality controls are in place?
5. What type of labour is used (skilled or unskilled) and is it intensive or non-intensive?
6. What are the Capital cost like, very high, high, low, very low.

Please do this for 2 products.

Check stocks.

Finish video "The True Cost"

Questions.

1. In your own words, explain what 'Fast Fashion' means.

2. What do Production Cost and Landed Cost mean?

3. Why do companies use the current model of production (using cheap labour in other countries) for clothing.  (why/what benefits are there for companies)

4. What are some of the environmental impacts of Fast Fashion, keeping in mind, farming, production and disposal?

5. Pick a clothing brand.  Using the internet, see if you can find out how and where their products are made.  Explain.  Was this information easy to find?  Why do you think it was presented this way?

(skip Dragons Den today)

Go over marks

Watch 'The True Cost' for today and tomorrow.

It is a film that highlights both Production, Marketing, and Ethics.

Questions and discussion tomorrow.

Video on Lego,

Today Lego is one of the most popular toys world wide.  How is Lego Produced and distributed worldwide? Has being highly 'automated' helped the company out?  Explain.