Dragons Den

Joining the Ideas of Management and Production: Invention and Innovation. Discussion 


Read pages 345-356.

(Can be done in partners)  For the "Impact of Innovation" pages 350-356, for each subtitle, find 1-2 examples of how a product has been 'Innovated'.

Changing how the product is used
Changing the package
Changing the Marketing Strategy
Changing the Distribution Process
Changing the Design
Changing the Manufacturing Process

Assignment:  You are to look for a new product that was just out or will be out soon and answer the following questions:

1. Is it an innovation or invention (explain your answer)
2. Who is/are the target market(s)
3. Will this product be successful?  Explain your answer.