Watch My First Million

Summarize some of the lessons learned from Entrepreneur in the video.  (5 points)


Next: Hand in the Pursuit of Happiness Handout.  


Next, prepare for the next Quiz of this WEDNESDAY.  Here are the terms and ideas that you will be responsible for. 

Marketing
4 p's
Brand
Logo
Slogan
Jingle
Product Life Cycles (introduction, growth, maturity, decline/decision point)
Fads
Niche
Seasonal products
Demographics ( age, gender, family life cycle, income level)
Creating a good ad (attract attentions, gain interest, build desire, get attention)
Advertising vs Publicity
Types of Media: Direct to home, Out of Home, Radio, Television, Newspapers, Mobile ads, Social media, Magazines.
Media ratings (reach, frequency, selectivity, durability, lead-time, Mechanical Requirements, Clutter, Cost)