Dragons Den

Finish up to page 22

Get ready to decorate tables.

Signs, Prices, Charity, etc.

Dec 20

Finish Posters

Be finished booklet up to page 22.

Fri Dec 15

Page 20-21 in a booklet.

You then are to create a ONE page ad for your company.

Include your companies name, Charity, Product, and slogan or something to attract attention.

Thursday Dec 14

I am away on a field trip to the Supreme Court today so Mr. Yung will be teaching the class.

We are going to be moving on the next phase of your businesses, marketing.  

First we will be looking at some of the top 'out of home' ads of 2017.

This work will be done individually so there is no need to be wandering around class.  

Here is the Link 

Start by looking at all of the 100 ads.  

Questions

1. Are there any commonalities between the ads or are they all unique?  Why do you say this?  

2. There are a large number of PSA ads here. What does PSA mean?

3. With the PSA ads, what are some of the strategies used to get and maintain the audiences attention?  Use specific examples from the 100.  

4. Which of the PSA ads was able to best gain your attention? Why

5. Of the traditional (for profit) ads, are there any that don't work well/aren't good ads?  Explain which one(s) and why.  

6. A) Pick 5 of the ads. (different than the ones you have already talked about in the questions above).  Name each one and explain, using demographics, who the target market is/are. 

B) For each ad, explain how they gain the customer's attention. In other words, what strategies are they using?  Humour, shock etc.  Explain your answer.  

6).  Which ad way you favorite?  Why?

Next, you will need to come up with a name and logo for your company.  A slogan would help as well.  

Dec 13

Kahoot on Faces.

Discussion of Branding and Brand identity.

Check in on workbooks.  The Project Enterprise books should be completed up until page 19.  I will be coming around to help each group with their progress.

(Tomorrow Mr. Yung will be teaching you and you will be looking at some of the 'best' marketing of 2017)

December 12

Dragons Den,

Activity (Module 5)

Vocabulary: Expenses, Revenue, Profit= Total Revenue -Total Expenses, Price and Break Even Point

CHALLENGE:

You are a business consultant.  You are to determine the best price to sell the following product for.  It is a 'hand crafted' keychain made with genuine leather and a individual wooden bead with a protective coating.  Keep in mind all expenses, (material, shipping, labour time) as well at the break even point.  (how many do they have to sell).

Hint: you can search Google or Etsy for ideas from simlar products or Amazon or Michael's to get an idea on the cost of materials.




Now work through pages 15-19

Dec 11

Today we are going to start with a video on Lousy Labels.

Questions

1. Why do companies use terms such as 'Natural' and 'Organic' when describing their product?
2. Is it legal for companies to say a product is 'natural' even if it mostly isn't?
3. Pick a product (preferably one that you actually use) that is 'natural'.  Research to see how 'natural/or organic' it is.  Explain what you find or don't find.

Now, you are to write a product description for your Business Product on page 12 of your workbook.  Make sure you write it in a way that fits with your Brand Image.  Start to think about slogan, logo and branding.

Dec 8

First, finish summarizing your Market Research Survey Data.  If you have done it on the computer, you do not need to complete page 10 and 11 in your Project Enterprise books.

Next, complete the following assignment (as an INDIVIDUAL) on Prototypes. 
USE This LINK

1. What is a prototype?
2. Pick 2 of the prototypes on the link.  Briefly describe them.  What design features do they include to make it easier for humans to use/how will it be usable and useful?
3. For the 2 prototypes that you picked, what materials will they need to be made?  What types of barriers or difficulties might the companies face getting these products to market (ready to sell to customers)?

Now that you know a bit about prototypes, and you have some information on what your customers want, now it is time to work on pages 12 and 13 in your workbook.  This is where you can work out plans for your product/service that you will sell.

Today you will have the class to finalize your surveys and carry them out.  You can use social media to get answers as well.

Once you have the data, you are to compile the information (summarize it) so that you can make sense of the data (similar to how I did on the board with the example).  This needs to be done on computer and saved for reference later.  Make sure you use at least on graph.  

Tomorrow we will be looking at creating prototypes.  

Dec

We are starting our Project Enterprise Businesses.

At this point, you should be in your business groups, should have a business idea, and be working on market research.

Keep working through the workbook pages that have been assigned.