Today we are going to start with a video on Lousy Labels.
Questions
1. Why do companies use terms such as 'Natural' and 'Organic' when describing their product?
2. Is it legal for companies to say a product is 'natural' even if it mostly isn't?
3. Pick a product (preferably one that you actually use) that is 'natural'. Research to see how 'natural/or organic' it is. Explain what you find or don't find.
Now, you are to write a product description for your Business Product on page 12 of your workbook. Make sure you write it in a way that fits with your Brand Image. Start to think about slogan, logo and branding.
No comments:
Post a Comment