Dragons Den

Finish up to page 22

Get ready to decorate tables.

Signs, Prices, Charity, etc.

Dec 20

Finish Posters

Be finished booklet up to page 22.

Fri Dec 15

Page 20-21 in a booklet.

You then are to create a ONE page ad for your company.

Include your companies name, Charity, Product, and slogan or something to attract attention.

Thursday Dec 14

I am away on a field trip to the Supreme Court today so Mr. Yung will be teaching the class.

We are going to be moving on the next phase of your businesses, marketing.  

First we will be looking at some of the top 'out of home' ads of 2017.

This work will be done individually so there is no need to be wandering around class.  

Here is the Link 

Start by looking at all of the 100 ads.  

Questions

1. Are there any commonalities between the ads or are they all unique?  Why do you say this?  

2. There are a large number of PSA ads here. What does PSA mean?

3. With the PSA ads, what are some of the strategies used to get and maintain the audiences attention?  Use specific examples from the 100.  

4. Which of the PSA ads was able to best gain your attention? Why

5. Of the traditional (for profit) ads, are there any that don't work well/aren't good ads?  Explain which one(s) and why.  

6. A) Pick 5 of the ads. (different than the ones you have already talked about in the questions above).  Name each one and explain, using demographics, who the target market is/are. 

B) For each ad, explain how they gain the customer's attention. In other words, what strategies are they using?  Humour, shock etc.  Explain your answer.  

6).  Which ad way you favorite?  Why?

Next, you will need to come up with a name and logo for your company.  A slogan would help as well.  

Dec 13

Kahoot on Faces.

Discussion of Branding and Brand identity.

Check in on workbooks.  The Project Enterprise books should be completed up until page 19.  I will be coming around to help each group with their progress.

(Tomorrow Mr. Yung will be teaching you and you will be looking at some of the 'best' marketing of 2017)

December 12

Dragons Den,

Activity (Module 5)

Vocabulary: Expenses, Revenue, Profit= Total Revenue -Total Expenses, Price and Break Even Point

CHALLENGE:

You are a business consultant.  You are to determine the best price to sell the following product for.  It is a 'hand crafted' keychain made with genuine leather and a individual wooden bead with a protective coating.  Keep in mind all expenses, (material, shipping, labour time) as well at the break even point.  (how many do they have to sell).

Hint: you can search Google or Etsy for ideas from simlar products or Amazon or Michael's to get an idea on the cost of materials.




Now work through pages 15-19

Dec 11

Today we are going to start with a video on Lousy Labels.

Questions

1. Why do companies use terms such as 'Natural' and 'Organic' when describing their product?
2. Is it legal for companies to say a product is 'natural' even if it mostly isn't?
3. Pick a product (preferably one that you actually use) that is 'natural'.  Research to see how 'natural/or organic' it is.  Explain what you find or don't find.

Now, you are to write a product description for your Business Product on page 12 of your workbook.  Make sure you write it in a way that fits with your Brand Image.  Start to think about slogan, logo and branding.