Today we will be talking about press releases and you are to write a press release for your business or another one and then post it on this site.  If you can't post it, send it to me and I will post it.  

Resources : Youtube 

Examples

Sample Furniture 

Template and Instructions

Friday Jan 19

Good Morning,

I am so sorry for being away.

I am moving your presentations until Monday and Cancelling the Final (Quiz) Exam.

Instead, you will have a final assignment for today where you can highlight some your knowledge from the semester.

FINAL ASSIGNMENT

Go to the this LINK.  It is a list of 50 business ideas for teens.  Pick one of the business ideas and imagine that you are going to start that business or someone you know is going to.  Using your knowledge of business, work through the following questions with that business in mind.  Use as many terms that you know that are relevant in your answers.  Show what you know in your own words.  Not cut and paste.  Everyone does their own assignment.   Good luck!

1. What is the business idea?
2. What 'branding' would you do with that business or suggest someone else do? (you do not need to have a full brand plan but talk about it in general as it relates to the business)
3. What form of business ownership would be best for that business?
4. What would a good money plan be: where to get start up capital? What type of costs would be involved? Estimate a break-even point.
5. Briefly explain the business using each of the 4 p's.
6. Would there need to be employees? Why or why not?  If yes, what management style would work best? What qualities would you look for in hiring?
(7). This will only apply to some businesses: What production methods would work best for making the products?

Please email me the answers.

Have a great weekend and I look forward to your presentations on Monday.

Sorry that I am away today.

First, finish your Pitch.  We will present them all on FRIDAY which mean that they should be 100% ready to go at the BEGINNING of class.

Tomorrow, we will review for your Final Quiz which will be on Monday Jan 22

Here are the terms.  They have all been in review before

Supply and Demand
Free Market
Econominc Cycle: Growth, Boom, Recession, Depression
Business ownership: Sole Proprietorship, Partnership, Corporations
Franchise
Joint Ventures
Stratigic Alliances
Mergers
Multinational Corporations
Ethics
Whistle Blowing
Insider Trading
Fraud
Worker Safety/Harassment (WCB and Worksafe BC)
Triple Bottom Line (Profit, Planet, Profits or Environmental, Finanncial, and Socially Responsible)
Pay Equity
Privacy Laws (Know that peoples private information is protected by law)
Fair Trade
Planned Obsolecence (Story of Stuff)
Percieved Obsolecene (Story of Stuff)

Invention
Innovation
(How inventions/innovations can have both positive and negative impacts)

Human Resourses
Skilled Labour
Unskilled Labour
employee turnover

Salary
Salary plus Commission
Hourly wages
Commission
Incentive Bonus
Performance Pay
Fee for Service
Stock Options

How to deal with Customer Complaints?
LEARN
Listen,
Empathize
Apologize
React
Now

Leader vs Manager
Democratic leader
Autocratic
Laissez faire

Raw Material
Processing
Grading
Quality Control
Labour
Capital.

Economies of Scale
Dis-economies of Scale

Natural Resources
Raw Materials
Labour
Capital
Information
Management
Purchasing
Processing
Quality Control

Production Cost 
Landed Cost

Fad,

Niche,

Seasonal

Reach:
Frequency:
Selectivity:
Durability:
Lead-Time:
Mechanical Requirements:
Clutter:
Costs:

annual report
asset
equity
fiscal year
gross profit
liability
net profit
operating expenses
revenue
transaction

Friday Jan 12

Time to work on FINAL Presentations and Final report.  WORTH 20%

You are to create a report/ed presentation covering all of the information on page 27 of the booklet.  All questions should  be addressed with specific attention paid to 'Building on Success'.  It can be done in any format but you will also be presenting this information to 'Judges' next week.

It should also include your business name,
Logo and slogan (if you had one)
MUST have full Money Plan!! Good Luck!

DUE WEDNESDAY

Jan 9 2018

Dragons Den

Finish Assignment from yesterday

Get Table Ready:

Pick table location (partners)
Print Price Lists (if needed)
Have a plan for roles.  Who is cashier, who is sales, who is keeping track of inventory?

Prepare financial record sheet. 

Welcome Back

Today we will be watching a Video on How to Present an Idea to people.

(Review Product Life Cycles and Idea Life Cycles)

Questions.

1. What tips were presented in the video that could be useful in the future?

Questions not from the  video.

2. What is networking?

3. What is a digital foot print? What is yours like?

4. What is Linkedin and how can it be useful for you?

Be Prepared for our Sale on WEDNESDAY THURSDAY and FRIDAY.

Dragons Den

Finish up to page 22

Get ready to decorate tables.

Signs, Prices, Charity, etc.

Dec 20

Finish Posters

Be finished booklet up to page 22.

Fri Dec 15

Page 20-21 in a booklet.

You then are to create a ONE page ad for your company.

Include your companies name, Charity, Product, and slogan or something to attract attention.

Thursday Dec 14

I am away on a field trip to the Supreme Court today so Mr. Yung will be teaching the class.

We are going to be moving on the next phase of your businesses, marketing.  

First we will be looking at some of the top 'out of home' ads of 2017.

This work will be done individually so there is no need to be wandering around class.  

Here is the Link 

Start by looking at all of the 100 ads.  

Questions

1. Are there any commonalities between the ads or are they all unique?  Why do you say this?  

2. There are a large number of PSA ads here. What does PSA mean?

3. With the PSA ads, what are some of the strategies used to get and maintain the audiences attention?  Use specific examples from the 100.  

4. Which of the PSA ads was able to best gain your attention? Why

5. Of the traditional (for profit) ads, are there any that don't work well/aren't good ads?  Explain which one(s) and why.  

6. A) Pick 5 of the ads. (different than the ones you have already talked about in the questions above).  Name each one and explain, using demographics, who the target market is/are. 

B) For each ad, explain how they gain the customer's attention. In other words, what strategies are they using?  Humour, shock etc.  Explain your answer.  

6).  Which ad way you favorite?  Why?

Next, you will need to come up with a name and logo for your company.  A slogan would help as well.  

Dec 13

Kahoot on Faces.

Discussion of Branding and Brand identity.

Check in on workbooks.  The Project Enterprise books should be completed up until page 19.  I will be coming around to help each group with their progress.

(Tomorrow Mr. Yung will be teaching you and you will be looking at some of the 'best' marketing of 2017)

December 12

Dragons Den,

Activity (Module 5)

Vocabulary: Expenses, Revenue, Profit= Total Revenue -Total Expenses, Price and Break Even Point

CHALLENGE:

You are a business consultant.  You are to determine the best price to sell the following product for.  It is a 'hand crafted' keychain made with genuine leather and a individual wooden bead with a protective coating.  Keep in mind all expenses, (material, shipping, labour time) as well at the break even point.  (how many do they have to sell).

Hint: you can search Google or Etsy for ideas from simlar products or Amazon or Michael's to get an idea on the cost of materials.




Now work through pages 15-19

Dec 11

Today we are going to start with a video on Lousy Labels.

Questions

1. Why do companies use terms such as 'Natural' and 'Organic' when describing their product?
2. Is it legal for companies to say a product is 'natural' even if it mostly isn't?
3. Pick a product (preferably one that you actually use) that is 'natural'.  Research to see how 'natural/or organic' it is.  Explain what you find or don't find.

Now, you are to write a product description for your Business Product on page 12 of your workbook.  Make sure you write it in a way that fits with your Brand Image.  Start to think about slogan, logo and branding.

Dec 8

First, finish summarizing your Market Research Survey Data.  If you have done it on the computer, you do not need to complete page 10 and 11 in your Project Enterprise books.

Next, complete the following assignment (as an INDIVIDUAL) on Prototypes. 
USE This LINK

1. What is a prototype?
2. Pick 2 of the prototypes on the link.  Briefly describe them.  What design features do they include to make it easier for humans to use/how will it be usable and useful?
3. For the 2 prototypes that you picked, what materials will they need to be made?  What types of barriers or difficulties might the companies face getting these products to market (ready to sell to customers)?

Now that you know a bit about prototypes, and you have some information on what your customers want, now it is time to work on pages 12 and 13 in your workbook.  This is where you can work out plans for your product/service that you will sell.

Today you will have the class to finalize your surveys and carry them out.  You can use social media to get answers as well.

Once you have the data, you are to compile the information (summarize it) so that you can make sense of the data (similar to how I did on the board with the example).  This needs to be done on computer and saved for reference later.  Make sure you use at least on graph.  

Tomorrow we will be looking at creating prototypes.  

Dec

We are starting our Project Enterprise Businesses.

At this point, you should be in your business groups, should have a business idea, and be working on market research.

Keep working through the workbook pages that have been assigned.

Nov 30

Today we will be picking teams for the Project Enterprise Assignment.

Looking at pages 311- 324 answer the following questions.

1. List and briefly explain the characteristic of an entrepreneur.

2. List and explain some of the skills necessary to be an entrepreneur.

Look at pages 337-343

3. What is an idea driven enterprise?

4. What is a market driven enterprise?

5. What is a way that an entrepreneur can set their enterprise apart?

Dragons Den

Time to Review and catch up on missed assignments.

Review terms for
Direct and Indirect Competition

Variable and Fixed Expenses
Liquidity
Owner Equity
Income Statement
Balance Sheet
Simple Interest
Compound Interest
annual report
asset
equity
fiscal year
gross profit
liability
net profit
operating expenses
revenue
transaction
20/10 rule
Credit Score/Credit Rating, what makes it better, what makes it worse
Why Budget

(ways to protect yourself from Identity Theft)

Watch My First Million

Summarize some of the lessons learned from Entrepreneur in the video.  (5 points)


Next: Hand in the Pursuit of Happiness Handout.  


Next, prepare for the next Quiz of this WEDNESDAY.  Here are the terms and ideas that you will be responsible for. 

Marketing
4 p's
Brand
Logo
Slogan
Jingle
Product Life Cycles (introduction, growth, maturity, decline/decision point)
Fads
Niche
Seasonal products
Demographics ( age, gender, family life cycle, income level)
Creating a good ad (attract attentions, gain interest, build desire, get attention)
Advertising vs Publicity
Types of Media: Direct to home, Out of Home, Radio, Television, Newspapers, Mobile ads, Social media, Magazines.
Media ratings (reach, frequency, selectivity, durability, lead-time, Mechanical Requirements, Clutter, Cost)

Dragons Den

Balance Sheet Equation: Assets = Liabilities + Owner Equity  (should always equal)

Worksheet activity.

Questions.  Read Pages 280-284

1. What does Owners Equity mean?

2. What is the Balance Sheet Equation?

3. What does Liquidity mean?

4. List and briefly explain all of the steps to create a balance sheet.

Read Pages 285-288

5. What is an Income Statement?

6. Briefly explain the steps in setting up an income statement.