Dragons Den

Finish up to page 22

Get ready to decorate tables.

Signs, Prices, Charity, etc.

Dec 20

Finish Posters

Be finished booklet up to page 22.

Fri Dec 15

Page 20-21 in a booklet.

You then are to create a ONE page ad for your company.

Include your companies name, Charity, Product, and slogan or something to attract attention.

Thursday Dec 14

I am away on a field trip to the Supreme Court today so Mr. Yung will be teaching the class.

We are going to be moving on the next phase of your businesses, marketing.  

First we will be looking at some of the top 'out of home' ads of 2017.

This work will be done individually so there is no need to be wandering around class.  

Here is the Link 

Start by looking at all of the 100 ads.  

Questions

1. Are there any commonalities between the ads or are they all unique?  Why do you say this?  

2. There are a large number of PSA ads here. What does PSA mean?

3. With the PSA ads, what are some of the strategies used to get and maintain the audiences attention?  Use specific examples from the 100.  

4. Which of the PSA ads was able to best gain your attention? Why

5. Of the traditional (for profit) ads, are there any that don't work well/aren't good ads?  Explain which one(s) and why.  

6. A) Pick 5 of the ads. (different than the ones you have already talked about in the questions above).  Name each one and explain, using demographics, who the target market is/are. 

B) For each ad, explain how they gain the customer's attention. In other words, what strategies are they using?  Humour, shock etc.  Explain your answer.  

6).  Which ad way you favorite?  Why?

Next, you will need to come up with a name and logo for your company.  A slogan would help as well.  

Dec 13

Kahoot on Faces.

Discussion of Branding and Brand identity.

Check in on workbooks.  The Project Enterprise books should be completed up until page 19.  I will be coming around to help each group with their progress.

(Tomorrow Mr. Yung will be teaching you and you will be looking at some of the 'best' marketing of 2017)

December 12

Dragons Den,

Activity (Module 5)

Vocabulary: Expenses, Revenue, Profit= Total Revenue -Total Expenses, Price and Break Even Point

CHALLENGE:

You are a business consultant.  You are to determine the best price to sell the following product for.  It is a 'hand crafted' keychain made with genuine leather and a individual wooden bead with a protective coating.  Keep in mind all expenses, (material, shipping, labour time) as well at the break even point.  (how many do they have to sell).

Hint: you can search Google or Etsy for ideas from simlar products or Amazon or Michael's to get an idea on the cost of materials.




Now work through pages 15-19

Dec 11

Today we are going to start with a video on Lousy Labels.

Questions

1. Why do companies use terms such as 'Natural' and 'Organic' when describing their product?
2. Is it legal for companies to say a product is 'natural' even if it mostly isn't?
3. Pick a product (preferably one that you actually use) that is 'natural'.  Research to see how 'natural/or organic' it is.  Explain what you find or don't find.

Now, you are to write a product description for your Business Product on page 12 of your workbook.  Make sure you write it in a way that fits with your Brand Image.  Start to think about slogan, logo and branding.

Dec 8

First, finish summarizing your Market Research Survey Data.  If you have done it on the computer, you do not need to complete page 10 and 11 in your Project Enterprise books.

Next, complete the following assignment (as an INDIVIDUAL) on Prototypes. 
USE This LINK

1. What is a prototype?
2. Pick 2 of the prototypes on the link.  Briefly describe them.  What design features do they include to make it easier for humans to use/how will it be usable and useful?
3. For the 2 prototypes that you picked, what materials will they need to be made?  What types of barriers or difficulties might the companies face getting these products to market (ready to sell to customers)?

Now that you know a bit about prototypes, and you have some information on what your customers want, now it is time to work on pages 12 and 13 in your workbook.  This is where you can work out plans for your product/service that you will sell.

Today you will have the class to finalize your surveys and carry them out.  You can use social media to get answers as well.

Once you have the data, you are to compile the information (summarize it) so that you can make sense of the data (similar to how I did on the board with the example).  This needs to be done on computer and saved for reference later.  Make sure you use at least on graph.  

Tomorrow we will be looking at creating prototypes.  

Dec

We are starting our Project Enterprise Businesses.

At this point, you should be in your business groups, should have a business idea, and be working on market research.

Keep working through the workbook pages that have been assigned.

Nov 30

Today we will be picking teams for the Project Enterprise Assignment.

Looking at pages 311- 324 answer the following questions.

1. List and briefly explain the characteristic of an entrepreneur.

2. List and explain some of the skills necessary to be an entrepreneur.

Look at pages 337-343

3. What is an idea driven enterprise?

4. What is a market driven enterprise?

5. What is a way that an entrepreneur can set their enterprise apart?

Dragons Den

Time to Review and catch up on missed assignments.

Review terms for
Direct and Indirect Competition

Variable and Fixed Expenses
Liquidity
Owner Equity
Income Statement
Balance Sheet
Simple Interest
Compound Interest
annual report
asset
equity
fiscal year
gross profit
liability
net profit
operating expenses
revenue
transaction
20/10 rule
Credit Score/Credit Rating, what makes it better, what makes it worse
Why Budget

(ways to protect yourself from Identity Theft)

Watch My First Million

Summarize some of the lessons learned from Entrepreneur in the video.  (5 points)


Next: Hand in the Pursuit of Happiness Handout.  


Next, prepare for the next Quiz of this WEDNESDAY.  Here are the terms and ideas that you will be responsible for. 

Marketing
4 p's
Brand
Logo
Slogan
Jingle
Product Life Cycles (introduction, growth, maturity, decline/decision point)
Fads
Niche
Seasonal products
Demographics ( age, gender, family life cycle, income level)
Creating a good ad (attract attentions, gain interest, build desire, get attention)
Advertising vs Publicity
Types of Media: Direct to home, Out of Home, Radio, Television, Newspapers, Mobile ads, Social media, Magazines.
Media ratings (reach, frequency, selectivity, durability, lead-time, Mechanical Requirements, Clutter, Cost)

Dragons Den

Balance Sheet Equation: Assets = Liabilities + Owner Equity  (should always equal)

Worksheet activity.

Questions.  Read Pages 280-284

1. What does Owners Equity mean?

2. What is the Balance Sheet Equation?

3. What does Liquidity mean?

4. List and briefly explain all of the steps to create a balance sheet.

Read Pages 285-288

5. What is an Income Statement?

6. Briefly explain the steps in setting up an income statement.

Video and talk on compound and simple interest. 

Worksheets on interest.

Dragons Den

Check Stocks

Go to this LINK to play Financial Soccer (and other games)

On the sheet provided, write 3 terms or things that you did not know or were unsure about in the game.

Class: Go over terms.

Check stocks.

Read pages 273-280 and answer questions 1,2,3 and 5

Define the following terms

annual report
asset
equity
fiscal year
gross profit
liability
net profit
operating expenses
revenue
transaction

Worksheet questions.  

Next

Talk on credit and credit cards, debt, bankruptcy and identity theft. LINK


Questions

1. What is the 20/10 rule of borrowing?

2. What is a credit rating and why is it important.

3. List some of the pros and cons on credit cards.  (3 each)

4. What is bankruptcy and what are its consequences.

5. What are some things that can be done to avoid Identity Theft?

Start with Dragons Den and talk on Credit Scores?  What are they?  Why do they matter?

Questions by "Practical Money Skills" sponsored by VISA.  

Alone or with up to two partners, discuss and answer the questions for each of the 5 following scenarios.  Email your answers and be prepared to discuss them at the end of the class.  

You’re holding the keys to a brand new car, longing for a cell phone upgrade and planning a trip to Disney World. But wait … will doing these things affect your credit? Determine how the scenarios below might impact your credit score. (Remember—it can go up or down.) Justify your reasoning and offer a solution to any negative impacts.

Scenario 1: You want to purchase a new vehicle and you have your heart set on a brand new SUV. You take out a loan to pay for the car, but after six months you begin to fall behind on payments and incur late fees.

Does your credit score go up or down?

Why does it go up or down?

If your score goes down, how can you fix it?

 Scenario 2: You’ve been eager to buy a new cell phone for months, and now you’re ready to make it happen. You use your credit card to purchase the phone and you set up automatic billing to pay the monthly expenses. At the end of each month, you pay the credit card bill in full.

Does your credit score go up or down?

Why does it go up or down?

If your score goes down, how can you fix it?

Scenario 3: Your first semester of college, you take out a small loan to help pay for books. Despite being busy, you get a part time job. Although you don’t have to pay your loan back until you graduate, you’ve saved enough by the end of the semester and you will pay off the loan in full.

Does your credit score go up or down?

Why does it go up or down?

If your score goes down, how can you fix it?

Scenario 4: You just got the keys to your first apartment. You also have a new credit card with a $4,000 limit and you use it to furnish your new place. Before you know it, you’ve bought a TV, a couch and a dining room table. When you get the credit card bill, you realize you’ve spent your full credit limit of $4,000.

Does your credit score go up or down?

Why does it go up or down?

If your score goes down, how can you fix it?

Scenario 5: You’re planning a trip to Disney World with friends over winter break. You get a credit card offer in the mail that lets you earn airline miles for every $1 you spend, plus bonus miles for opening a new account. Even though you opened three other credit cards this year, you jump on the opportunity and sign up immediately because you haven’t bought your flight to Florida yet.

Does your credit score go up or down?

Why does it go up or down?

If your score goes down, how can you fix it?

Commercials

Banking

Today we will looking at banking and checking accounts.

Worksheets

Check stocks.

Nov 8

Talk on Decisions

De  'Cide'  What do you think 'cide' means

Oppourtunity Cost:  The cost of a decision.

Video

The Decision Making Process is:

1. Identify the problem
2. Gather information and list possible alternatives
3. Consider consequences (oppourtuinty cost) of the decision
4. Select the best course of action
5. Evaluate the results.


Budgeting Terms

Fixed Expense
Variable Expense

Monthly
Annual

Utility

Video

Hand out on budgeting.

Hand in questions.

Commercials

Today we are going to finish up talking about protecting yourself and your business from scams.  

Next.  

Watch the Video at the following LINK

Now Try to complete the quiz at this LINK (you will have to scroll down)

Answer the following questions and hand them in:

1. Describe 2 ways to avoid credit card fraud.

2. Describe 2 ways Fraud occurs.

3. What is phishing?

4. What are two things you learned?

Monday Nov 6

Today we are starting to move onto the next Function of Business: Finance.

To start, we are going to look at your personal finance and keeping you safe from Fraud.

Today we are going to watch a video on Identity theft.

FLEX Activity Links


Below is a link to the PDF that will be included in your origami envelopes that will be placed in your mailboxes today at lunch.
http://www2.oberlin.edu/amam/asia/crane/documents/crane-folding-directions.pdf

Below is a YouTube tutorial for your students if they are more visual learners in your class to help guide them through the folding process. It is pretty helpful and you can stop/start your way through it so you can give your students time to catch up.
https://www.youtube.com/watch?v=0U9fP_7DEf0

Below is a link to the Veterans Affairs Canada website outlining the paper cranes specific relationship to our own experience of peace.
http://www.veterans.gc.ca/eng/remembrance/information-for/students/tales-of-animals-in-war/folding-origami-peace-cranes

Oct 31

Commercials and Kahoot on Brand Mascots/Advertising Icons

Happy Halloween

First, Finish the assignment from yesterday.  

Next, answer the following questions.

1. Companies are using pre-made costumes to advertise their ICONS.  Find five examples of this on-line.  (Copy the pictures or describe them)

2.  How do companies attempt to capitalize (benefit from) on Halloween and other holiday.  (at least 5 ways)

Mon Oct 30

Read and discuss types of advertising.

Next, you are to create an ad (with a partner if you wish).  It can be a static (picture ad) on the computer or on paper.  With the ad, include a brief description of the following about the ad:

Reach:
Frequency:
Selectivity:
Durability:
Lead-Time:
Mechanical Requirements:
Clutter:
Costs:

Due Wednesday

Oct 27

Commercials

Notes on Target marketing

Check Stocks

Questions.

1. Give THREE examples of  two companies that are in Direct Competition. 

2 Give THREE examples of  two companies that are in Indirect Competition.

I am away at an Economics Seminar today but will be back tomorrow.

First complete this assignment (the one we haven't had time for this week)
Read pages 236-238

Come up with three examples for each of the non-traditional product life cycles:

Fad,

Niche,

Seasonal

Next, 

Assignment:

Read pages 255-256

1. Explain what elements are necessary to create an advertisment?  Be detailed.

2.  You are to create a slogan or jingle for a company.   It can be a made up company or a real one.  The slogan or jingle must be original.  We will have a competition to see who comes up with the best one.  (you can do this one with a partner if you wish)

Quiz on Production and Marketing

Kahoot and talk on Slogans, Logos, Jingles.

Oct 24

Watch and talk about commercials

Notes on Product life cycles.

Mon Oct 22

Notes and Presentation introducing Marketing.

Watch Commercials

Assignment:

You are to find 1-2  different commercials or ads.  Include a link to the ads.  With the ads, say who SPECIFICALLY (age, gender, income, region, etc) the Target Market is.  Also include the possible strategies used in the ad.

Please email them to me.

REVIEW BINGO!!!!

Oct 19

Time to hand in ALL MISSING ASSIGNMENTS

Test next Tuesday

Invention
Innovation
(How inventions/innovations can have both positive and negative impacts)

An example for each of the following.
Changing how the product is used
Changing the package
Changing the Marketing Strategy
Changing the Distribution Process
Changing the Design
Changing the Manufacturing Process

Human Resourses
Skilled Labour
Unskilled Labour
employee turnover

Salary
Salary plus Commission
Hourly wages
Commission
Incentive Bonus
Performance Pay
Fee for Service
Stock Options

How to deal with Customer Complaints?
LEARN
Listen,
Empathize
Apologize
React
Now

Leader vs Manager
Democratic leader
Autocratic
Laissez faire

Raw Material
Processing
Grading
Quality Control
Labour
Capital.

Economies of Scale
Dis-economies of Scale

Natural Resources
Raw Materials
Labour
Capital
Information
Management
Purchasing
Processing
Quality Control

Production Cost 
Landed Cost

Dragons Den,

The dark side of inventions.

Often inventions have a profound impact on society.  Some impacts have a net benefit but some may actually harm society. 

Here are some examples:
Nuclear power,
TV
the Internet
the Steam Engine
the Automobile
Handguns
Plastic

Questions

1. Name 2 other inventions that have a 'dark side' and explain why you made each of your choices.

Please read the following LINK for the next question.

2. Since certain waste can be dangerous for thousands or millions of years, how are they proposing to warn future generations of the dangers? Is this a good idea?

3. Can you think of an invention that has changed the world for the better without having any (or very few) negative impacts.

Dragons Den

Joining the Ideas of Management and Production: Invention and Innovation. Discussion 


Read pages 345-356.

(Can be done in partners)  For the "Impact of Innovation" pages 350-356, for each subtitle, find 1-2 examples of how a product has been 'Innovated'.

Changing how the product is used
Changing the package
Changing the Marketing Strategy
Changing the Distribution Process
Changing the Design
Changing the Manufacturing Process

Assignment:  You are to look for a new product that was just out or will be out soon and answer the following questions:

1. Is it an innovation or invention (explain your answer)
2. Who is/are the target market(s)
3. Will this product be successful?  Explain your answer. 

Today we are going to play a game.

Remember Supply and Demand? How about Research and Development?  Free market economy and competition. 

This is FOR MARKS here is the breakdown,

Short game with Performance Index Score of 60+ = 3/5  90+ = 4/5  100+  = 5/5
Medium with PIS  of 50+ = 3/5 80+ = 4/5  100+ = 5/5

If you try 2 games but still score low you will get 3/5 

LINK

You will need to create an account for the Public game.  

Tomorrow we will 'test' your handshake.  

Introduction to Human Resourses

Discuss Bucketlist and keeping good emplyees

Terms for today:

Human Resourses
Skilled Labour
Unskilled Labour
employee turnover

ASSIGNMENT: For completion:  Define the terms on Compensation Types (pages 188-191)



Check stocks.

Dragons Den



Customer Complaints and how to deal with them.

LEARN
Listen,
Empathize
Apologize
React
Now



Business letter format

Assignment.  Business letter response to a complaint. 

Here is a LINK to help you with your format.

Talk on Sears, a failure of Management to adapt to a changing market.

Discuss this LINK as a class.

Next,

Using this LINK, answer the following questions.

1. In your own words, briefly summarize the 3 reasons (there are more) that Sears Failed as a company that are explained here.

Questions from yesterdays notes and video.

1.  What management style is best? or is a combination best? explain with examples

2.  Read pages 220-221.  Explain some advantages and disadvantages of using teams. 

3. Give an example when it would be advantageous to have teams in a job/company. 

Oct 10

Dragons Den

Today we are going to move on from Production to Management (functions of business)

Notes on Management/Leadership.  

Video "How Bad is your Boss"

Today we will continue with production

Discuss and know these terms.

Raw Material
Processing
Grading
Quality Control
Labour
Capital.

Assignment.

Pick 2 products.  On YouTube, look up How they are made.  Can also search for How its Made and pick 2 products from the list.  After watching the video (most are about 5 min), answer the following

1. What 'raw materials' are used?
2. How are they processed?
3. Is there any grading?
4. What quality controls are in place?
5. What type of labour is used (skilled or unskilled) and is it intensive or non-intensive?
6. What are the Capital cost like, very high, high, low, very low.

Please do this for 2 products.

Check stocks.

Finish video "The True Cost"

Questions.

1. In your own words, explain what 'Fast Fashion' means.

2. What do Production Cost and Landed Cost mean?

3. Why do companies use the current model of production (using cheap labour in other countries) for clothing.  (why/what benefits are there for companies)

4. What are some of the environmental impacts of Fast Fashion, keeping in mind, farming, production and disposal?

5. Pick a clothing brand.  Using the internet, see if you can find out how and where their products are made.  Explain.  Was this information easy to find?  Why do you think it was presented this way?

(skip Dragons Den today)

Go over marks

Watch 'The True Cost' for today and tomorrow.

It is a film that highlights both Production, Marketing, and Ethics.

Questions and discussion tomorrow.

Video on Lego,

Today Lego is one of the most popular toys world wide.  How is Lego Produced and distributed worldwide? Has being highly 'automated' helped the company out?  Explain.  

Who Caused the Recession Hand out/scenario

Oil Market Game.

Check stocks.

Sept 28th

Today you will be starting to look at one of the Functions of Business: Production

Definitions, for completion: Pages 155-165

Natural Resources
Raw Materials
Labour
Capital
Information
Management
Purchasing
Processing
Quality Control

Next, read the section on improving productivity on pages 166-171.

For this scenerio, you may work in partners. 

You started a small T shirt company where you print great designs for T shirts on your printer, press them on shirts you buy at a local discount store, then sell them on-line.  You have decided to start a formalised business.  You have acquired a business partner who is bringing a large amount of capital to your business.  Explain how you will scale your business.  Be specific, where will you locate? What type of machinery will you use? Any management strategies will you use?